An authority in corrective skincare & Aesthetic Education
Freckled Skin Studio:
When Freckled Skin Studio came to me, Haley had already built a killer reputation for her acne bootcamp and custom skin transformations. But the brand needed an online space that matched the level of expertise she delivers IRL. Together, we built a Shopify site that wasn’t just about looking good—it’s a revenue-driving machine that’s designed to convert visitors into loyal clients.
The Website Transformation
Custom Shopify Website
Before
ShowIt Website - By Winnie
After
Migration to Shopify - By Winnie
A Closer Look at the Website
Website Custom Aspects
Project Focus: We crafted a digital experience that goes beyond just the public-facing website. Behind the scenes, clients have access to:
- Private client resources page
- Private client-only shop
- Exclusive acne bootcamp portal
- Embedded online booking
- Student portal for courses
- New & Existing client landing pages for clear paths to book
Built with seamless navigation that allows clients to:
- Links page that connect directly to website for better SEO practices
- Custom collections for product & services
- On-brand copy that showcases the brand's no-nonsense approach
- Custom-code to showcase brand elements and specific sections
The design isn’t just visually stunning—it’s also highly functional, keeping the client experience at the forefront.
Building a Brand That Converts, and Then Some
The Brand Identity
Freckled Skin isn’t just about great skin—it’s about clarity. When Haley and I began working together, she didn’t just need a website; she needed to refine her brand identity. We not only created stunning visuals, but also helped Haley gain a clearer picture of who her ideal clients are, where to find them, and most importantly, how to reel them in.
What We Did Together:
- Defined her brand identity to reflect who she is as a trusted aesthetician and expert, and speak directly to the clients she wanted to attract.
- Refined her brand messaging, making sure her audience know exactly what she stood for—and why they should choose her.
- Target the right audience, her audeince.
- Developed strategies that meet her audience where they are (online and offline)
- Stunning visuals and outstanding user-experience
- A Shopify site that is visually captivating & functional
YEAH, THERE'S WAY MORE TO THIS STORY...
A Two-Year (and counting) Evolution in Web Design & Digital Marketing
Freckled Skin isn’t just another project—it’s been a two-year partnership built on growth and transformation. Haley and I have been working together since the early days of her brand, when we started with her original ShowIt website. Fast forward to today, and we’ve scaled her business into a revenue-driving machine on Shopify, where she consistently generates five-figure sales from her online presence alone.
Started with ShowIt, Scaled with Shopify
Our time began with a standard website build on ShowIt, which was perfect at the time. But as her business evolved, so did her need for a more powerful platform. Enter Shopify. We built a customized store that reflects her expertise, while making it easier for her clients to purchase their products and book (and purchase) services seamlessly.
Ongoing Marketing Management
I have also been Haley’s virtual assistant and marketing manager, handling everything from email marketing campaigns to social media management and strategy, course creation and launch, helping her stay connected to her audience and keeping her brand (and website) fresh. Whether it's creating engaging marketing campaigns, optimizing her emails, or planning her holiday strategy, we’ve made sure her brand stays top-of-mind.
Consistent Growth, Six-Figure Success
Freckled Skin's Shopify site isn’t just pretty—it’s a money-making machine. With consistent updates and strategies in place, Haley’s been able to generate multiple five-figure months purely through her online presence. Her site’s SEO and user experience are set up to continuously attract new clients and convert visitors and her Instagram audiene into loyal customers.
The Results?
Over the last two years, Haley has scaled her business, launched successful marketing campaigns, and expanded her reach—all through the powerful combination of Shopify and ongoing digital strategy. From her ShowIt beginnings to the powerhouse her Shopify store is today, Freckled Skin Studio is proof that the right platform and strategy can drive real results.