Standing Out in the Waxing Game with Bold Branding
Ritual Esthetics:
Ritual Esthetics, based in Lincoln, Nebraska, is more than just a waxing studio—it’s a ritual of self-care designed to empower clients through unique, personalized experiences. When the owner, Janette, approached me, she was ready to set herself apart from other waxers in the area with a bold, distinct brand identity. Together, we created a ShowIt website and new Brand Identity that reflect her mission of providing authentic self-care rituals that are tailored to each client’s needs.
The Website Transformation
Custom ShowIt Website
Before
After
The New Website & Brand
What We Created
Custom ShowIt Website
We created a visually bold and clean website on ShowIt, which gives Janette the creative flexibility to update and evolve her site as her business grows.
Without the need for e-commerce, the website is fully focused on showcasing her waxing expertise, services, and brand personality. ShowIt’s user-friendly platform allows her to easily update any content as she sees fit, giving her full control without the technical hassle.
Bold & Clear Branding
Ritual Esthetics needed a brand identity that reflected the confidence and authenticity Janette brings to her work.
The branding is unapologetically bold, with a focus on empowering her clients through results-driven services and education. From the logo to the color palette, the entire site reflects Ritual’s no-BS approach to self-care.
A Fresh Take on Brand Identity
The Updated Brand Identity
Janette's story of perseverance and self-discovery became the foundation for Ritual Esthetics' branding. We developed a look and feel that reflects her vision for a self-care studio that’s not just about services, but about creating meaningful, consistent rituals.
Her new brand and website has given her the platform she needs to expand her services while making a name for herself in Nebraska.
We achieved:
- A visually bold, unapologetic brand that empowers clients & stands out.
- A ShowIt website that showcases services clearly and makes it easy for clients to contact and book.
- A biz focused on authenticity and results, with a no-BS approach to self-care rituals that clients love.
The Results:
Since launching, Ritual Esthetics has seen a boost in inquiries and a greater level of engagement online. By making the booking and contact process straightforward, Janette is able to connect directly with her ideal clients, positioning her business as a go-to for results-driven waxing services. The site is set up to grow with her business as she looks toward the future..