Bold, Modern, and Results-Driven
The Beauty Lounge:
The Beauty Lounge in Fort Scott, Kansas, is more than just a salon and spa—it’s a bold, modern oasis that sets itself apart from the more dated, beige brands in the area. When the owner and esthetician, Tuker, came to me, she was ready to level up her online presence and take her business to the next stage with a refreshed brand identity and Shopify website that could showcase both her services and sell products seamlessly.
The Website Transformation
Custom Shopify Website
Before
After
A Closer Look at the Website & Brand
The New & Improved Beauty Lounge
Custom Shopify Website
- A a hub for TBL's service offerings—hair, nails, brow care, and facials
- Easier sales of both hair and skincare products, allowing clients to shop online or in-store, expanding reach beyond the salon walls.
- A dedicated section to showcase team TBL and the wide range of services they offer. This highlights their expertise and helps clients connect with the right stylist or esthetician
-More streamlined inventory management through Shopify POS.
- Embedded booking for SEO benefits and better user-experience.
The Brand Identity
- A sleek, bold, and modern branding, reflecting Tuker’s vision for a space where clients can experience top-tier services and products.
- More clarity on the type of clients TBL wants to attract, aka their ideal clients.
- The visuals are upscale yet approachable, aligning with her goal of being the go-to place for beauty in Fort Scott.
The brand isn’t just visually appealing—it’s also highly meant to elevate the client's experience both irl and online.
Modern, Upscale Vibes with Intention
The Updated Brand Identity
Tuker’s vision for TBL was clear: she wanted to offer an elevated, results-driven experience for her clients, while also maintaining the modern, upscale vibe she’s built for her business. Her determination and passion to be the best in her area meant we needed to create a site that matched that energy—and that’s exactly what we did.
- Stand-out, sleek, bold, and modern branding, reflecting a space where clients can experience top-tier services & products.
- Upscale yet approachable visuals aligning with the goal of being the go-to in Fort Scott.
- A branded, custom Shopify website to serve as a hub for TBL's service offerings and a fully integrated e-commerce platform that expands their reach beyond their town.
- A dedicated page to showcase TBL's growing team and the wide range of services they offer. This highlights their expertise and helps clients connect with the professional for their needs.
- More streamlined inventory management system by using Shopify and their POS system. Tuker is now able to manage both in-store and online product sales more efficiently, solving one of her early challenges with outdated systems.
$1.5k in Sales Within 30 Days—A Powerful Website That Pays Off
Results Straight From the Source
Since launching, The Beauty Lounge has not only enhanced its online presence but also positioned itself as a forward-thinking salon that’s ready to cater to both local clients and online shoppers.Within less than a month of going live, Tuker reported an additional $1.5k in online sales—a testament to the power of an optimized, easy-to-use Shopify platform.