Skincare Rooted in Compassion & Expertise
The Glowynist:
The Glowynist, located in the heart of Miami, is far from your average skincare studio. Led by Certified Acne Expert Sarah Ortiz, The Glowynist offers a unique blend of holistic wellness and science-driven skincare treatments focused on healing acne and hyperpigmentation. Sarah came to me with a vision: to create a chic yet laid-back brand that provides transformative, personalized skincare—all while standing out from the sea of standard spas in Miami. And that’s exactly what we did.
The Website Transformation
Custom Shopify Website
Before
After
Shopify - By Winnie
A Closer Look at What We Created
The New Brand & Website
Brand Identity
- The brand is designed to feel both luxurious and welcoming, creating a relaxed, approachable energy.
- The brand emphasizes a science-backed, results-driven approach to skincare, making each client’s unique needs a priority.
- The brand identity integrates both holistic wellness and cutting-edge skincare technology, ensuring a balanced and comprehensive approach to skin health.
- Located in the heart of Miami, Sarah provides an intimate, calming environment. This private, personalized care adds to the overall sense of trust and comfort that clients feel, aligning with the her mission to make every client feel seen and supported.
Design Elements
Built with seamless navigation that allows clients to:
- Links page that connect directly to website for better SEO practices
- Custom collections for product & services
- On-brand copy that showcases the brand's no-nonsense approach
- Custom-code to showcase brand elements and specific sections
The design isn’t just visually stunning—it’s also highly functional, keeping the client experience at the forefront.
A personalized and results-driven approach to business
The Brand Identity
- A brand identity built around Sarah's approach of empathy and dedication, making sure her clients know they're in expert hands.
- Chic, laid-back branding that combines science-backed treatments with a compassionate, personalized touch.
- A Custom Shopify site that supports both service bookings and product sales, all while educating clients about their skincare journey.
- A mission-driven business that stands out in helps clients achieve real, visible results with acne and hyperpigmentation.
The Results?
The Glowynist’s new brand identity and website have positioned the studio as a leader in corrective skincare in Miami. Sarah’s business is thriving, with clients drawn to the personalized, results-driven approach that sets her apart from other estheticians in the area. The Shopify site not only serves as a platform for selling products but also acts as an extension of Sarah’s mission to help people heal their skin and feel confident again.